Standard Projects
Standard Projects

Standard Projects believes that distinct, dynamic design has the power to transform the way we connect with the world and each other. We build brands that operate seamlessly on and offline, with an approach grounded in insight, built on collaboration and executed with meticulous detail.

Standard Projects

Approach

Our process is casual and conversational.

We get to know our clients personally and are committed to understanding their industry, customers and competitors. We develop long term client relationships, which fosters trust and fluency that flows both ways.

We work across four disciplines: strategy, branding, digital and technology, and collaborate with a tight network of animators, developers, filmmakers, illustrators and photographers to deliver bespoke solutions that meet any brief.

What we do
We work across four disciplines; strategy, branding, digital and technology.

①
Strategy

We immerse ourselves into an organisation to identify insights across brand, product and technology.

Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Design principles
Naming and nomenclature
Research and insights

②
Branding

We build dynamic, distinct brands that transform how businesses connect with their audiences.

Art direction
Brand guidelines
Brand identity
Campaign design
Design systems
Motion design
Print & packaging design
Type design
Verbal identity

③
Digital

We channel insights into elegant, engaging digital experiences that make the internet a better place.

Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design

④
Technology

We engineer state-of-the-art experiences that respond to business needs and user expectations.

Web development
Creative development
eCommerce
CMS integration
API integration

Team

Dan Flynn

Partner and Creative Director

 

Dan Flynn is a designer and creative director with 15 years’ experience working alongside new and established businesses from around the world. Well-versed in planning, designing and implementing brand identities and digital experiences, Dan’s strategic thinking and considered design has helped transform brands, institutions and individuals.

Dan has led teams, grown businesses, nurtured young talent and opened successful studios. In his capacity as designer and creative director, he has delivered projects for national and international brands such as the Alliance Graphique Internationale, CommBank, The Design Museum London, Google, Harley Davidson, UBank and Wired Magazine and many more.

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Adam Vella

Partner and Creative Director

 

Adam Vella is a designer and creative director based in Sydney. With over a decade’s experience in brand identity, digital, print and environments, he has developed solutions for large and small clients across art, culture and commerce.

Previously, Adam was Design Director at MAUD and for seven years was involved in several high profile projects. Known for his rigorous attention to detail, Adam was instrumental in forming MAUD’s process, which enabled the team to understand a client’s needs, and he helped create an environment that delivered work efficiently.

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Latest work

Programa — DigitalDigital

Case Study

DevRev — BrandStrategyBrandDigital

Case Study

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